Plasmasalts
I worked with Plasmasalts to build a bold, high-impact identity for their smelling salt brand aimed at gym-goers and athletes. This included logo design, a full brand guide, concept renders, and presentation assets to help position the product in a competitive fitness market. The visuals were designed to feel intense, energised, and performance-driven.
Rah-man noodels
Rah-man Noodles is a South London-born noodle brand that needed a vibrant, street-smart identity to match its roots. I designed the logo, packaging concepts, brand guidelines, and a visual direction that blends modern food culture with playful South London energy. I also supported initial presentation materials and early-stage logistics design to help pitch the concept.
HIT IT Gym is a new gym concept aimed at athletes and martial arts enthusiasts. I led the creative development of the brand identity, uniform design, and class structure visuals. The project included a logo, brand guide, and concept graphics for different martial arts classes, payment plans, and user flow across the gym’s digital and physical touchpoints.
hit it gym
For IDONTMINKSO, a mink-free eyelash brand, I developed a clean, conscious identity focused on beauty without compromise. The brand required logo design, a product-focused style guide, and creative assets for launch presentations. The visuals aimed to strike a balance between ethical beauty and bold femininity, elevating the message of cruelty-free cosmetics.
